3 Ways to Grow Your Business with Customer Care
Taking care of your customers can be just as beneficial to your business as completing great work. Your customers want to feel that their needs have been met, their concerns have been heard, and that they have been well taken care of. Customers who feel this way are more likely to give your company positive word of mouth advertising than customers who had a bad personal experience with your service, regardless of the quality of work performed. Focusing on customer care is one of the best ways to grow your business. Keep reading for three ways you can focus on customer care.
Create a Pleasant Atmosphere
Your work space, office, and vehicles are utilitarian: their sole purpose is to get the job done quickly and efficiently. However, for the customer, these elements are an extension of your company. Make sure they are clean, inviting, and create a pleasant atmosphere.
Your office and showroom should be well lit and inviting. Ensure that your space is clean, with comfortable chairs and up-to date reading materials. This lets your customers know that they’re being taken care of, and it’s one of the best ways to grow your business. Likewise, ensure that whoever answers your phone is courteous and professional. If a prospective client is turned off by unreturned phone calls or rude service, they’ll quickly move on to the next company.
Make Marketing About Your Customers
Marketing is a way for you to communicate with your customers. Therefore, make it all about them. Use customer testimonials in your advertisements so that prospects know they can trust you and your work. Remember, marketing isn’t just about advertisements: it involves your work vehicles, your estimate presentation, and your appearance. Make sure that you, your employees, and your vehicles present a tidy, professional image. When your employees are working in a customer’s home, make sure that they are courteous and respectful.
When you go out of your way to put your customers at ease, answer their questions, and present a clean, professional image, they’ll be more likely to hire you and recommend your work to others.
Sell More Than a Product
There are many ways to grow your business: one of the best is to sell more than just a product. As a contractor, you can provide more than a roof, plumbing, or a new kitchen. You provide protection from the elements and a communal place for a family to share meals and connect. Focus your customer’s attention on what they’re gaining beyond the materials and labor, and you’ll help your business grow.
CLRG Can Help
Growing your business isn’t always about utilizing advertising and market research. It’s also about focusing on your customers’ needs. When you provide great customer care and high quality work, you set your company up for growth and success. For more tips and ways to grow your business, contact Contractors License Resource Group today.