5 Internet Marketing Challenges Every Contracting Business Faces
Contracting isn’t what it used to be. People don’t really use the yellow pages anymore, and even word-of-mouth can be a negligible form of advertising. Instead, customers use the resource that’s always at hand: the internet. If you want your contracting business to succeed, you’ve got to know the ins and outs of internet marketing.
1. Finding a Strategy
When you start a company, you have to come up with a strong business plan for funding, work generation and distribution. Well, developing the web presence for your contracting business requires the same amount of attention.
When most businesses fail, it’s not because they didn’t have something good to bring to the table—it’s because they didn’t have the right strategy. And the same goes for starting your business’s website. At the outset, you need to decide what you want to accomplish with your online presence, and work that in with your overall business strategy, figure out your target audience and craft your internet marketing strategy to appeal to those people. It may not be easy, but success is hardly ever effortless.
2. Staying Up to Date
You might be able to get away with keeping the same brick-and-mortar office for years on end, but when it comes to your website, the business that you generate from it will wither up and die very quickly if you don’t update the content on a normal basis. Most people will find the website for your contracting business through search engines, like Google, and Google heavily favors relevant content—meaning websites that are frequently updated and active.
Here’s a bit of advice: find a way to always be adding content and new information to your website. From our experience, a blog is a great way to show off your expertise and draw consumers to your business.
3. Investing in Social Media
Think of social media as a way of meeting a wide variety of consumers and other businesses, all at the click of a button. This is your opportunity to build a network of trust, get people interested in the services that you’re selling, and focus on branding your contracting business. At the very least, consider creating a Facebook page and a Linkedin profile so that people will know where to find you.
4. Knowing the Competitors
Many contractors make the mistake of creating a website that is exactly like competitors’ websites. While it’s good to stay mindful of their successes and use them to your own advantage, it’s always important to differentiate yourself or set yourself apart from other similar contractors. Check out the websites of similar businesses to figure out what good things you can build on and how your website can be different.
5. Strong Branding
Contracting businesses often struggle with maintaining a consistent branding strategy. Customers want to see a consistent message telling them what your business is about—from the website to the store-front to meeting the employees face-to-face. Use the same logo and the same voice in all media outlets. Don’t sound stoic and professional on your website when you’re goofy and friendly in person! Seek branding consistency.
Contractors License Resource Group offers classes and resources to help educate you on how to maximize the success of your contracting business. Contact us today!