Why a Website Is Crucial When Starting a Contracting Business
Gone are the days when you can run your contracting business simply by word-of-mouth. Even in small towns, advertising has changed, and you must have a web presence to succeed in any business. Starting a contracting business requires putting some time and effort into your website up front, and then using it as a home base. It’s hard to overestimate the importance of maintaining and crafting your business’ website, especially at the beginning.
Joining the Conversation
To succeed in a big way after starting a contracting business, you’ll want to show that you offer something new or better than your competition. Often, the path to success is to prove that you are a “thought leader” in your industry. That just means that your business is pushing the envelope and valued as an expert in your field. Your website is a great venue for you to show off what you’re about and how you stand out among other similar businesses.
The hardest part about starting a contracting business can be the initial lull in business. This is the period when you’re waiting to get your first few jobs. With a great website full of inspiring calls to action, you can make meaningful connections quickly. This way you skip the opening lag.
Using Social Media to Your Advantage
With the help of social media, you can create a web of interest that funnels into your website, and in turn, your business. If you can get informative, interesting profiles on Linkedin, Facebook, and Twitter that link back to your website, you’ll gradually create a sustainable flow of customers. It’s still your job to translate this web interest into done deals, but that’s the easy part!
Producing a Steady Flow of Fresh Content
Social media is not a set-it-and-forget-it kind of thing. Make sure you regularly post fresh content and interact with your customers to show that you’re relevant and active. Also, this is your chance to look around at the competition, and possibly even make some good business connections!
The more you interact on social media, the more hits your company’s website will get. Google favors sites that prove that they’re active and relevant. By posting, you can help your site rise in the rankings to appear closer to the top when people search for words associated with your business.
Asking for Help
Don’t be afraid to ask for help when you’re starting a contracting business. Contractor License Resource Group offers a H-hour Seminar in Business Planning & Marketing that can help walk you through website creation, and many more aspects of building your empire.